Grammy Award-Winning Producer, Timbaland, Launching Ultra Premium Sparkling Liqueur – LeSUTRA
I always love when celebrities come out with new products, alcohol being one of them. From Bethenny Frankel’s, Skinny Girl Margarita, to Sean “Diddy” Combs’s, Cîroc, a brand in alcohol is a powerful marketing tool for celebrities and bars/restaurants alike.
Timbaland is proud to be entering the realm of liquor entrepreneurs and launching his very own brand, LeSUTRA, a premium brand of sparkling liqueurs that will revolutionize the liqueur industry by satisfying a broad range of tastes. As the first of its kind to launch in four exhilarating flavors: blueberry, strawberry, grape, and peach, LeSUTRA is paving the way to a new experience in the luxury spirits market by infusing sparkling liqueur with premium vodka for maximum flavor and mixability, offering a fresh alternative to traditional spirits and champagne.
Sounds delicious and my kind of cocktail! The best part is that you can sip it on the rocksor mix it in a cocktail. Served over ice in a rocks glass, chilled in a champagne flute, shaken with ice and served neat in a martini glass, LeSUTRA’s invigorating taste makes it a superior choice.
“Everything that I create is groundbreaking and LeSUTRA is no different,” says co-owner and LeSUTRA partner Timbaland. “With its innovative ingredients and design, I’m confident that we’ll gain a loyal and eclectic consumer base. My infectious style has helped produce career-defining hits for artists worldwide, and now I’m guaranteeing another hit with LeSUTRA. “
LeSUTRA Sparkling Liqueur will be launching in NY, DC, DE, MD, MI and FL in August 2012, with plans to quickly expand nationally by the end of 2013. Check them out at: Facebook.com/DrinkLeSutra, or visit www.drinklesutra.com and follow us on Twitter @DrinkLeSutra.
30 Proof | 15% Alcohol ($29.99 suggested retail – 750 mL) ($19.99 suggested retail – 375 mL)